LONDON, ENGLAND 18 September 2009 – OVO Energy, the UK’s first new energy retailer for 3 years has gone live with Gentrack’s ‘out of the box’ billing and CRM software solution GentrackNOW! just 3 months after implementation began.

OVO Energy is a dynamic new electricity and gas retailer based in Gloucestershire, England, with an ambitious 5-year growth strategy based on delivering ‘unexpectedly great levels of customer service’. To support its growth, OVO required a low-cost Billing, CRM and Debt Management software platform that could be rapidly deployed and that is capable of growing with the company. After a worldwide search, GentrackNOW! from Gentrack was selected as the best option for delivering a specialist utility solution with minimal up-front capital investment – a challenge for many new entrants to the energy game.

“The hurdles for new players in the energy industry are never easy to overcome” says Gentrack CEO James Docking. “We launched GentrackNOW! to enable new energy retailers in the UK to put their best foot forward as they compete for market share against incumbent energy utilities. Having an off-the-shelf billing and CRM solution frees up much needed cash for investment in customer facing areas of the utility business such as call centre infrastructure and resources. Our goal is to enable companies like OVO Energy to quickly establish a regular revenue flow to supplement additional investment and effective collections processes based on proven industry practices.”

GentrackNOW! is an off-the-shelf ‘best of breed’ billing and customer management solution architected specifically for energy start-up utilities such as OVO Energy. The release of GentrackNOW! from Gentrack has removed the need for OVO Energy to invest significantly in the critical business and technical systems typically required to support business growth, opting instead for a ‘pay as you grow’ model with GentrackNOW!. The deployment of GentrackNOW! offers OVO Energy a low cost – low risk step towards Gentrack Velocity, a sophisticated billing and customer management solution suitable for utilities with over 50,000 customers and used in over 40 utilities worldwide.

“We are pleased to welcome the OVO Energy team to the Gentrack family and assure them of our commitment to delivering the tools and technology platform they require for rapid growth and success in the UK energy market.”

Generis Technology, also a Landis and Gyr investment, has formed a partnership with Gentrack to support the continued growth of the GentrackNOW! and Gentrack Velocity software solutions in the UK and Europe. Generis will be working closely with OVO Energy as it builds momentum following its official launch into the UK market on 1 September 2009.

About Gentrack
Gentrack is a leading developer of specialist billing, customer management and collections solutions for energy and water utility companies. Privately owned by Landis + Gyr, one of the world’s largest metering companies with over $3 billion in annual revenues, and ANZ Bank, Gentrack has partnered with its UK based sister company Generis Technology (www.generis.co.uk) to deliver and support its flagship utility software products.

Gentrack’s flagship products are delivering exceptional value to over 100 utility customers worldwide, backed by technical and business expertise in the UK, Europe, Australia, New Zealand and the USA. Check out www.gentrack.com for more about Gentrack.

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