ATLANTA, GA, May 3, 2007 - A utility that has exhibited a clear vision for delivering the ideal customer experience and a firm commitment to energy efficiency - Southern California Edison - will serve as Host Utility for EMACS 2007, the 10th annual Energy Marketing and Customer Service Conference & Expo, event organizer Chartwell Inc. announced today.

EMACS 2007 will be held Oct. 15-17 at the Hyatt Regency Irvine in Irvine, CA, located in the Southern California Edison (SCE) service territory. EMACS is the utility industry's leading conference and networking event for executives and managers in customer service, marketing and related fields.

"Edison is a utility that understands the importance of customer service and marketing," Dennis Smith, Vice President of Research and Information Delivery for Chartwell, said. "Edison has been an industry leader in customer-facing environmental initiatives, customer service innovation and developing programs, services and communication plans tailored to meet customers' needs. We are honored to have SCE on board as the exclusive Host Utility for EMACS 2007."

Harry Hutchison, Vice President of Customer Service Operations for Southern California Edison stated, "SCE is equally honored to serve as the Host Utility for the 2007 Chartwell EMACS Conference & Expo. The conference offers utility professionals the opportunity to build relationships and to collaborate with internal/external industry partners as they continue to explore options to better serve their customers, support their communities, and protect the environment."

The theme for EMACS 2007 is "See the Big Picture! Your Customers, Your Community, Your Environment." Developed by Chartwell's panel of advisors from leading investor-owned, cooperative and municipal utilities across North America, the 2007 conference theme encompasses issues that distribution utilities face every day.

EMACS will address:

• inbound and outbound customer contact;
• Web-based services and programs;
• billing and payment initiatives;
• energy efficiency and demand response programs;
• customer communications and public relations efforts;
• new product and service offerings;
• relations with regulators, community organizations and other stakeholders; and
• serving business customers.

EMACS presenters cut through the hype and offer real-life, case study examples of customer care and marketing initiatives, the successes and pitfalls. Roundtables and panel discussions encourage interaction and learning through idea-sharing and collaboration.

About Southern California Edison
An Edison International company, Southern California Edison is one of the nation's largest electric utilities, serving a population of more than 13 million via 4.8 million customer accounts in a 50,000-square-mile service area within central, coastal and Southern California. Southern California Edison is a regulated California electricity utility, serving four of the nation's 10 fastest growing counties and five of the 25 fastest growing U.S. cities.

About EMACS
EMACS is organized by Chartwell Inc., the leading provider of unbiased utility research information and case studies. MasterCard Worldwide will serve as the Official Platinum Sponsor of EMACS 2007, and Cross Country Home Services is a Gold Sponsor. For more information or to register for EMACS, visit www.emacsconference.com

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