FOR IMMEDIATE RELEASE
Oracle's CRM Suites All
Named A Leader in Latest Independent Research Firm's Sales Force
Automation Report
Oracle's Siebel CRM
Earned Strongest Overall Score; Oracle E-Business Suite CRM and
Oracle's PeopleSoft Enterprise CRM Each Named A Leader
REDWOOD SHORES, CA., May 1, 2007 - Forrester Research,
a leading independent research firm, has recognized all of Oracle's
CRM Suites as "A Leader" in the latest Forrester Wave
Evaluation: Sales Force Automation Suites, Q2 April 2007. In this
year's Wave, Oracle's Siebel CRM "earned the strongest overall
score", and the Oracle(r) E-Business Suite CRM and Oracle's
PeopleSoft Enterprise CRM were also each named "A Leader"
Forrester also names Oracle's Siebel CRM On Demand as a leader in
this recent report. (click
here to view report)
Sales Force Automation software addresses the business processes
tied to revenue generation. According to Forrester, firms of all
company sizes are investing in Sales Force Automation software,
with 31 percent of large enterprises and 27 percent of SMBs planning
investments in 2007.1 In addition, 22 percent of the large enterprise
segment that remains unpenetrated offers potential for future spending
as firms continue to emphasize driving opportunity and improving
customer experiences.2
Forrester evaluated 19 sales force automation vendors across 136
criteria to assess strengths and weaknesses in three areas: current
offering, strategy and market presence. Each of Oracle's CRM SFA
suites are recognized as "a leader."
Specifically, Oracle's Siebel CRM is recognized for providing "best-in-class
sales automation features and a highly flexible architecture that
organizations can customize to meet specific business needs... Siebel
CRM leads the market in vertical specialization, with deep industry-specific
functionality incorporated into solutions for financial services;
insurance; life sciences; communications; media; energy; and consumer
goods."
"We believe the breadth and depth of Oracle's sales force
automation expertise and functionality is unmatched by any other
vendor in the industry," said Oracle Vice President of CRM
Strategy Mike Betzer. "As a market leader, Oracle provides
the widest range of solutions, best practices and deployment options
for sales force automation addressing the needs of companies of
all sizes and industries."
1 The Forrester Wave™: Sales Force Automation, Q2 2007 by
Liz Herbert
2 The Forrester Wave™: Sales Force Automation, Q2 2007 by
Liz Herbert
About Oracle
Oracle (NasdaqGS: ORCL) is the world's largest enterprise software
company. For more information about Oracle, please visit our Web
site at www.oracle.com
# # #
|
