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CONTACT INFORMATION
Extream Software
www.exstream.com
Kelley Sloane VP, Marketing
859-296-0600 X6215
Patricia Kilgore, President
Sterling Marketing Group
630-690-5500 X223
FOR IMMEDIATE RELEASE
Denver Water Selects Exstream
Software's Dialogue to Create Personalized Communications for More
Than 250,000 Customer Accounts
April 25, 2006 - Exstream Software, Inc. announced
today that its Dialogue enterprise personalization software has
been selected by Denver Water, a utility offering continuous water
supply to the city and county of Denver and many surrounding suburbs.
Using Dialogue’s flexible connector technology, Denver Water
plans to integrate the personalized document creation solution with
its new customer information system (CIS) to deliver statements,
bills and other customer correspondence that include targeted messages,
variable graphics, the use of color, and data-driven charts such
as comparison of water usage from year to year. Dialogue’s
ability to streamline document creation processes and create more
effective customer communications will allow the utility to reduce
document production costs, meet changing municipal regulatory requirements
on demand, and improve the overall customer experience with more
relevant communications delivered through the preferred channels—from
a single document design.
Key drivers in the utility’s selection of Dialogue included
its comprehensive platform for creating all types of fully personalized
customer communications for multi-channel delivery; sophisticated
design environment for creating rules-driven, targeted messages—like
regulatory messages on drought issues and new rate studies—that
are dynamically included in communications at run time; and the
ability to easily integrate with its new CIS system in real time
and simultaneously access and process multiple data sources of any
type. An additional consideration in choosing Dialogue was its capacity
to create and distribute complex communications through multiple
delivery channels, including PDFs for digital archiving and enhanced
electronic versions of its bills.
“We chose Exstream’s Dialogue in large part because
it was built from the ground up to fit with existing systems and
data, reducing document development time and expensive program maintenance,”
said Matt Larson, solutions architect for Denver Water. “We
are also looking forward to creating clearer communications that
better connect with customers, using visual cues such as personalized
charts and graphs. Additionally, Dialogue’s high performance
engine will allow us to increase our processing speed and is a very
capable solution that will meet our needs today as well as those
going forward.”
“Denver Water has an impressive history of providing customers
with high quality water and excellent service,” said Jim Norton,
vice president of the utilities practice at Exstream Software. “Taking
advantage of the benefits an enterprise personalization solution
like Dialogue offers is just one more way of extending that high
level of service to its customers.”
About Denver Water
Denver Water is Colorado’s oldest and largest water utility,
serving approximately 1.2 million residents of Denver and many of
its surrounding suburbs.
About Exstream Software
Headquartered in Lexington, Kentucky, USA, Exstream Software provides
a single platform for businesses around the world to create and
manage higher quality, fully personalized communications of all
types for delivery through batch, real-time and interactive channels.
Companies in the financial services, insurance, service provider,
telecommunications, utilities, hospitality, government and other
industries benefit by getting communications to market as much as
85 percent faster, reducing document production costs up to 80 percent,
and as much as tripling customer response.
For more information about Exstream Software and its market-leading
Dialogue enterprise personalization software, visit www.exstream.com,
or contact Exstream at 859-296-0600 or info@exstream.com.
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