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CONTACT INFORMATION
Extream Software
www.exstream.com
Kelley Sloane VP, Marketing
859-296-0600 X6215
Patricia Kilgore, President
Sterling Marketing Group
630-690-5500 X223
FOR IMMEDIATE RELEASE
Exstream Software Announces
French Version of Dialogue Anywhere for Marketing
October 27, 2005 —Exstream Software today announced
the release of Dialogue AnywhereTM for Marketing for the French marketplace,
demonstrating the company’s commitment to the localization of
its products across the globe. An integrated module in its market-leading
Dialogue enterprise personalization software, Anywhere for Marketing
is a web-based design capability that allows marketing and business
users across the extended enterprise to incorporate personalized messages
into customer communications using an Internet browser.
Anywhere for Marketing is “leapfrog” technology designed to meet
the increasing demand for distributed collaborative workflow, reducing
personalized document deployment costs and improving time to market.
The thin-client solution uses Macromedia’s Flex? technology
to provide a rich Internet experience that allows remote marketing
users to access a common repository of Dialogue application folders,
objects, and variables for creating rules-driven, fully personalized
messages that are incorporated into customer documents at run time.
Users have a full spectrum of design options, including color, font
selection, bold, italics, and more. A preview capability lets users
test and view what documents will look like when the variable messages
are incorporated.An approval workflow process with email notification
to designated approvers is also included in the solution.
“Exstream is a worldwide company committed to global success,”
said Michael Kaminski, Dialogue Anywhere product manager. “Anywhere
for Marketing has been very successful in the U.S. and this marks
one of our first steps toward localizing the product around the
globe.
Our goal is to provide marketing users worldwide with state-of-the-art
technology for employing the Internet to communicate relevantly
and consistently with customers through the documents they read
most—like their statements and invoices—without the
need to enlist IT resources.”
Anywhere for Marketing is ideal for corporations that require collaboration
from remote marketing users, and for service providers who want
to give their clients more control over content creation and maintenance.
It allows an unlimited number of users with varying organizational
roles across the extended enterprise to collaborate on the creation
of personalized communications for batch, real-time and interactive
delivery.
About Exstream Software
Headquartered in Lexington, Kentucky, USA, Exstream Software provides
a single platform for businesses around the world to create and
manage higher quality, fully personalized customer communications
of all types for delivery through batch, real-time and interactive
channels. Companies in the financial services, insurance, service
provider, telecommunications, utilities and other industries benefit
by getting communications to market as much as 85 percent faster,
reducing document production costs up to 80 percent, and as much
as tripling customer response.
For more information about Exstream Software and its market-leading
Dialogue enterprise personalization software, visit www.exstream.com,
or contact Exstream at 859-296-0600 or info@exstream.com.
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