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CONTACT INFORMATION

Blue Heron Consulting
www.blueheron-consulting.com

Gina Johnson
703-764-1282
ginajohnson@blueheron-consulting.com


FOR IMMEDIATE RELEASE
Kenneth E. Rybka to Lead Business Development at Blue Heron Consulting

ROCHESTER, N.Y., January 2, 2004 - Blue Heron Consulting Corp., a management consulting and technology services firm specializing in customer care and billing solutions, has announced the appointment of Kenneth E. Rybka to lead business development and technology strategy. Rybka, named Vice President of Business Development and Technology, brings nearly 20 years of experience in the energy and customer management technology industries. Most recently he led overall product and marketing direction for Oracle Corporation's utility offerings.

The appointment of Rybka is a key element of Blue Heron's intensified focus on providing innovative, affordable technology solutions, part of its general growth strategy. An independent provider of high-quality technology and professional services, the Rochester, N.Y.-based firm has doubled revenues every year of its existence. Blue Heron has been recognized as a 2003 Rochester Top Five Company for its exceptional growth after only four years in business.

"As margins grow increasingly thin, businesses need objective, affordable alternatives to expensive upgrades and consulting services," says Steve Northrup, President and CEO. "Ken brings a long track record of responding to these needs with high-quality solutions. He has the cross-technology experience to help our clients deliver cost-effective, quality service."

"The industry has changed dramatically over the last few years," says Ken Rybka. "Blue Heron is one of the very few companies that have responded to the new paradigm."

Prior to joining Oracle, as Senior Vice President at SPL WorldGroup, Rybka was responsible for the establishment of SPL WorldGroup's overall product direction for the utility industry. He led the successful launch of SPL WorldGroup’s third-generation customer information system (CIS) product, including functional definition and market strategy. At SPL WorldGroup, Rybka was also responsible for establishing the firm's energy practice. He directed both the development of SPL WorldGroup's highly demanded CIS product and growth of its energy practice. Rybka earned B.S. degrees in Management and Information Systems from Fairleigh Dickinson University in Madison, N.J., graduating Summa Cum Laude.

About Blue Heron Consulting Corp.
Founded by experienced utility professionals, Blue Heron Consulting is a management consulting and technology services firm specializing in utility strategy and implementation. Objectively and affordably, Blue Heron Consulting delivers the premium consulting and outsourcing expertise—from CIS/CRM services and training to business continuity and disaster recovery planning—to help utilities of all sizes realize their maximum value. For more information about the Rochester, New York-based firm, visit www.blueheron-consulting.com.

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