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News 2002

 

CONTACT INFORMATION

SPL WorldGroup, Inc.
www.splwg.com
800-275-4775


FOR IMMEDIATE RELEASE
New Release of SPL Software Helps Companies Combine Sales and Marketing Functions with Customer Managementes

MORRISTOWN, NJ., August 8, 2002 - "Increasingly, utilities and services companies are expanding the products and services they offer their customers," said Guerry Waters, CTO of SPL WorldGroup. "To do so cost-effectively, they cannot afford to tolerate a gulf between software designed to serve ongoing customers and software designed to attract new customers and expand product lines."

As a result, Waters explained, the latest set of enhancements to SPL's flagship customer management product, CorDaptix™, facilitates the use of customer management information in sales and marketing campaigns. CorDaptix now helps companies:

  • Conduct store, and analyze surveys that help companies define packages of products and services needed in their markets.
  • Sort information about existing and potential customers to determine possible interest in new products and services.
  • Apply rules to determine eligibility. Third-party analytic tools can, for instance, extract prospects from a file of existing customers or determine whether a customer inquiring about a service lives in an appropriate area or has the required premises set-up for a new service. Eligibility determination can be highly sophisticated and further refined through the use of additional plug-in algorithms.
  • Conduct marketing activities that both acquire new customers and offer new products to existing customers. These activities may involve customer enrolment and similar functions needed when companies move from regulated to competitive markets. Companies can, for instance:
  • Define packages of products to offer; e.g., electricity and gas combined with a multi- product discount.
  • Organize those packages into multi-channel campaigns.
  • Define and aid customer service representatives in the completion of the order-taking process. The system automatically fills in existing information about customers and uses dialogs to provide simple, one-stop customer enrolment for all scenarios.

Aids include features that map new services to existing customer preferences so that, for instance, customers using specific billing options are immediately asked if they want to continue those options for purchase of the new product or service.

  • Track individual orders,
  • manage them through use of tools like automatically generated "ToDo" lists,
  • and analyze overall results.

For more information about CorDaptix customer management software and the new enhancements, go to www.splwg.com.

About SPL WorldGroup
Established in 1994, SPL WorldGroup is a leading provider of best-of-breed customer management solutions to the energy and service related industries in regulated and competitive markets worldwide. With a 100% record of successful implementations, SPL continues to demonstrate its place as the market leader in providing flexible and scalable customer management solutions that evolve with client requirements and enable unrivaled business responsiveness. SPL has delivered its customer management products to more than 50 energy, water and waste management customers worldwide. SPL employs over 600 professionals in North America, Europe, and Asia Pacific.

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