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CONTACT INFORMATION
SPL WorldGroup, Inc.
www.splwg.com
800-275-4775
FOR IMMEDIATE RELEASE
New Release of SPL Software
Helps Companies Combine Sales and Marketing Functions with Customer
Managementes
MORRISTOWN, NJ., August 8, 2002 - "Increasingly, utilities
and services companies are expanding the products and services they
offer their customers," said Guerry Waters, CTO of SPL WorldGroup.
"To do so cost-effectively, they cannot afford to tolerate
a gulf between software designed to serve ongoing customers and
software designed to attract new customers and expand product lines."
As a result, Waters explained, the latest set of enhancements
to SPL's flagship customer management product, CorDaptix™,
facilitates the use of customer management information in sales
and marketing campaigns. CorDaptix now helps companies:
- Conduct store, and analyze surveys that help companies define
packages of products and services needed in their markets.
- Sort information about existing and potential customers to
determine possible interest in new products and services.
- Apply rules to determine eligibility. Third-party analytic
tools can, for instance, extract prospects from a file of existing
customers or determine whether a customer inquiring about a service
lives in an appropriate area or has the required premises set-up
for a new service. Eligibility determination can be highly sophisticated
and further refined through the use of additional plug-in algorithms.
- Conduct marketing activities that both acquire new customers
and offer new products to existing customers. These activities
may involve customer enrolment and similar functions needed when
companies move from regulated to competitive markets. Companies
can, for instance:
- Define packages of products to offer; e.g., electricity and
gas combined with a multi- product discount.
- Organize those packages into multi-channel campaigns.
- Define and aid customer service representatives in the completion
of the order-taking process. The system automatically fills in
existing information about customers and uses dialogs to provide
simple, one-stop customer enrolment for all scenarios.
Aids include features that map new services to existing customer
preferences so that, for instance, customers using specific billing
options are immediately asked if they want to continue those options
for purchase of the new product or service.
- Track individual orders,
- manage them through use of tools like automatically generated
"ToDo" lists,
- and analyze overall results.
For more information about CorDaptix customer management software
and the new enhancements, go to www.splwg.com.
About SPL WorldGroup
Established in 1994, SPL WorldGroup is a leading provider of best-of-breed
customer management solutions to the energy and service related
industries in regulated and competitive markets worldwide. With
a 100% record of successful implementations, SPL continues to demonstrate
its place as the market leader in providing flexible and scalable
customer management solutions that evolve with client requirements
and enable unrivaled business responsiveness. SPL has delivered
its customer management products to more than 50 energy, water and
waste management customers worldwide. SPL employs over 600 professionals
in North America, Europe, and Asia Pacific.
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