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FOR
IMMEDIATE RELEASE
Australian Energy Providers Launch
CRM Solutions in Time for Full Retail Competition in Electricity Market
Regional Energy Companies
TXU and Country Energy Go Live with Siebel eEnergy Call Center
SAN MATEO, CA., February 28, 2002 - Siebel Systems, Inc.
(Nasdaq: SEBL), the world's leading provider of eBusiness applications
software, today announced that Victoria-based gas and electricity
provider TXU and NSW-based energy supplier Country Energy have both
successfully deployed Siebel eEnergy Call Center in line with deregulation
of the Australian electricity market from January this year.
Recognizing that customer relationship management (CRM) deployment
timeframes can be as swift as two to four months, Siebel eEnergy
Call Center, Siebel Systems' call center solution designed specifically
to meet the unique needs of the energy industry, was deployed at
both Country Energy and TXU in nine and 16 weeks, respectively,
providing the functionality required to give online quotations to,
and manage contact with, customers shopping around for the best
electricity deal.
Country Energy's Siebel eBusiness Applications solution went live
on January 1, 2002, and TXU deployed on January 13, 2002, in time
for the official opening dates of the electricity market to Full
Retail Competition (FRC) in NSW and Victoria, respectively.
"Historically, the concept of customer contact in the energy
sector has been equivalent to billing," said Murray Creighton,
VP and GM Asia-Pacific, Siebel Systems. "Contestability has
put the spotlight onto the value of customer relationships for energy
providers. Many of our customers in this sector are viewing their
initial compliance-driven Siebel eBusiness implementations as the
catalyst for a broader change in business philosophy and processes
built around customer satisfaction-a fundamental shift that will
equip them for the competitive environment ahead."
At TXU, which serves 510,000 electricity customers in eastern Victoria,
as well as 410,000 gas customers in western Victoria, Siebel eEnergy
Call Center was deployed to 40 operators in the electricity sales
call center based in Melbourne. In addition to providing quotations
and collecting information on new customers, the Siebel Call Center
solution initiates and tracks customer switching between retailers
through integration with TXU's connection brokering system, which
in turn interacts with the government-run National Electricity Market
Management Company (NEMMCO) Web site that manages customer churn.
Siebel eEnergy Call Center also interfaces with TXU's mail house,
allowing requests received over the phone for brochure information
to be streamlined in real time directly through to the fulfillment
center. TXU has also deployed Siebel eEnergy globally, with users
both in Texas and the U.K.
David Walker, Operations Manager Customer Services at TXU, said,
"Using the industry-specific Siebel eEnergy solution was a
big advantage in getting this project live in time for Full Retail
Competition. The quotation system had to be deployed very quickly,
so using as much out-of-the-box functionality as we could-'keeping
it simple'-was a key success factor. It was also essential that
we had rigorous project management to carefully manage the scope
and schedule of the implementation.
"Looking forward, our initial Siebel eBusiness solution gives
us the opportunity to consolidate our gas and electricity CRM systems
down the track. Integrating CRM across these two marketplaces will
give us one consolidated view of the customer and helps us understand
and meet their needs more effectively."
At Country Energy, which serves more than 750,000 customers across
NSW and parts of southern Queensland, Siebel eEnergy Call Center
was deployed to 45 sales and service call center operators based
in Port Macquarie and Queanbeyan.
Patrick Cooper, FRC Project Director, Country Energy, said, "As
Australia's newest energy company, Country Energy has a very keen
focus on looking after both existing and prospective electricity
customers in the newly contestable marketplace. We see our Siebel
Call Center solution as an integral part of maintaining a competitive
advantage."
PricewaterhouseCoopers was the systems integrator for both deployments
and was instrumental to implementation success.
About Siebel Systems
Siebel Systems, Inc. is the world's leading provider of eBusiness
applications software. Siebel Systems provides an integrated family
of eBusiness applications software, enabling multichannel sales,
marketing, and customer service systems to be deployed over the
Web, in call centers, in the field, through reseller channels, and
across retail and dealer networks. Siebel Systems' sales and service
facilities are located in more than 32 countries.
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