CONTACT INFORMATION

BEA Systems, Inc.
www.bea.com

DALLAS, BEA eWORLD 2001 CONFERENCE, February 26, 2001 /PRNewswire/ - BEA Systems, Inc. (Nasdaq: BEAS), one of the world's leading e-business infrastructure software companies, today announced its upcoming BEA Campaign Manager for WebLogic®, an integrated customer management solution built on, and extending, the BEA WebLogic E-Business Platform™. BEA Campaign Manager will help marketing professionals create and manage highly personalized and interactive marketing campaigns that add new customer value and increase the profitability of customer relationships.

BEA Campaign Manager will help e-businesses more effectively know, keep and grow their customers -- one of today's crucial business imperatives. According to a recent First Union Securities report (Dec. 2000), customer experience is cited as one of the three key areas of business focus and investment in 2001, along with value chain integration and application management infrastructure. The reason is obvious -- satisfied customers spend more and cost less. For example, eMarketer, an Internet statistics provider, noted that acquiring a new customer costs five to 10 times more than retaining an existing one. And research from global strategy consultants Bain & Company showed that a five percent increase in customer retention yields a 75 percent increase in lifetime value.

Marketing executives will be able to use BEA Campaign Manager, with minimal help from IT, todefine and deploy interactive campaigns that target specific customer segments with personalized content and relevant up-selling and cross-selling promotions. BEA Campaign Manager will present feedback about the effectiveness of these campaigns so business users can continuously refine their knowledge about what appeals to their customers, and tune customer interactions on the fly. The integrated customer profiling system is designed tocollect information across customer touch points to make every interaction with the customer, more consistent, relevant, and personalized. BEA Campaign Manager's menu-driven user interface, sample campaign templates, competitive price, and pre-integration intoexisting BEA WebLogic environments will help marketers get started quickly.

"Campaign management has become a core business component of effective customer relationship management," said Gail Ennis, vice president of marketing, BEA E-Commerce Application Components Division. "BEA helps businesses become better e-businesses. With BEA Campaign Manager, we plan to Offer marketers a way toeasily manage their personalized commerce applications built on BEA WebLogic. Marketing departments will be able toleverage their company's IT investment in BEA e-business infrastructure software toexecute online campaigns that improve time to Market, customer retention, and business profitability."

Designed for hands-on use by marketing professionals, BEA Campaign Manager is planned toinclude easy-to-use features such as:

• A menu-driven user interface that simplifies the use of BEA's powerful rules-based personalization engine totest, execute, measure, and report on marketing campaigns that can be deployed across multiple channels.

• Access to a unified view of customer interactions across all touch points tocreate the most targeted, relevant, and personalized campaigns possible.

• The ability tomeasure and report the effectiveness of campaigns, for example by determining the number of impressions per campaign, Web page click-throughs, units sold and campaign costs.

• Advanced customer analytics that provide trend and predictive analyses so e-businesses can identify their most valuable customers and marketing opportunities.

• Integration with BEA WebLogic Commerce Server™ toconvert customer interest intosales.

In a related announcement today, BEA and Broadbase Software are jointly developing an analytic offering, to be called Broadbase Analytics for BEA, which will be bundled with the BEA Campaign Manager, WebLogic Commerce Server, and BEA WebLogic Personalization Server™. Broadbase's rich analytic applications will empower BEA customers toevaluate critical behavioral and transactional data from online users tooptimize personalization rules and product offers, for the BEA Campaign Manager's interactive marketing campaigns.

Built on BEA WebLogic Server™, the world's #1 Java application server, BEA Campaign Manager will integrate with customers' online sales, marketing, and customer information systems. Using the BEA WebLogic platform, both marketing and IT departments can take advantage of best-in-class partner solutions, and adapt flexibly and quickly tomeet future market challenges.

Availability
BEA Campaign Manager for WebLogic is scheduled to be available for download in April from www.bea.com.

About BEA
BEA Systems, Inc. (Nasdaq: BEAS) is one of the world's leading e-business infrastructure software companies, with more than 9,400 customers around the world including the majority of the Fortune Global 500. BEA and its WebLogic brand are among the most trusted names in e-business. Businesses built on the award-winning BEA WebLogic E-Business Platform™ are reliable, highly scalable, and poised to bring new services to Market quickly. BEA's e-business platform is the de factostandard for more than 1,500 systems integrators, independent software vendors (ISVs) and application service providers (ASPs) to provide complete solutions that fast-track and future-proof e-businesses for high growth and profitability. Headquartered in San Jose, Calif., BEA has 93 offices in 30 countries and is on the Web at www.bea.com.

BEA and WebLogic are registered trademarks of BEA Systems, Inc. BEA WebLogic E-Business Platform, BEA WebLogic Commerce Server, BEA WebLogic Personalization Server, and BEA WebLogic Server are trademarks of BEA Systems, Inc. All other company and product names may be trademarks of the company with which they are associated.

Some of the statements in this press release are forward-looking, including the statements regarding the timing of the download availability of BEA Campaign Manager (the "Product"); the functionality, features and benefits of Product. Actual results could differ materially from those expressed in any forward-looking statements. Risks and uncertainties BEA faces that could cause results todiffer materially include risks associated with: any unforeseen technical difficulties related to the final development of the Product; the introduction by competitors of competitive products developed internally or acquired; the effectiveness of the implementation of the Product by customers, and any technological changes in the market addressed by the Product which could required feature changes in the Product. Readers should also refer to the risk disclosures set forth in BEA's 10-Q for the quarter ended October 31, 2000 as filed with the SEC and subsequent reports filed thereafter from time-to-time with the SEC. The forward-looking statements contained in this release are made as of the date hereof, and BEA does not assume any obligation toupdate such statements nor the reasons why actual results could differ materially from those projected in such statements.

# # #