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CONTACT INFORMATION
Optiron
www.optiron.com
RSL COM
www.rslusa.com
FOR IMMEDIATE RELEASE Business
Partners Optiron and RSL COM to Offer ASP Hosted Billing Solution
to the Deregulated Energy Markets
PITTSBURGH, PA., August 24, 2000 - Optiron Corporationä
and Pittsburgh-based RSL COM U.S.A., Inc., a subsidiary of RSL Communications,
Ltd. (Nasdaq: RSLC) today announced a partnership to provide utility
companies and energy service providers with cost-effective, "pay
as you grow" customer care and billing solutions. Under terms
of the agreement, RSL COM will provide an advanced data center and
high-speed connectivity to Deliver Optiron's READI Systemä via an
ASP service over the Internet.
READI System is the premier retail billing and customer care solution
available to the deregulating energy markets, including utilities,
energy service providers and municipalities. The system handles
converged billing for multiple utility commodities (gas, electric,
water, telecom) and non-utility product and services. The system
also allows Optiron clients todata mine customer profile and purchase
history to provide valuable cross-marketing information. This capability,
in turn, makes it possible for them toeasily expand their offerings
beyond traditional energy services and service territories.
According to a 1999 Deloitte Consulting report, 55 percent of energy
companies will utilize a new customer relationship management solution
to Support deregulation and/or changing needs within the next two
years. "This represents a $14-$22 billion market for companies
like Optiron," said Angelo F. Pasquale, president and CEO of
Optiron Corporation. He expects the partnership will allow his company
to provide a world-class solution that was previously inaccessible
tocertain segments of the market.
"Optiron can now service utilities and energy service providers,
large and small alike, without the expense of building an IT infrastructure,"
Pasquale said. "Through a pricing model tied directly to the
number of customers, we offer these organizations a cost-effective
billing and collection process, and the ability topursue new growth
opportunities in a deregulated environment."
"This is truly where RSL COM feels most comfortable,"
said Michael Marino, President and CEO of RSL COM U.S.A., Inc. "The
partnership with Optiron is a perfect example of how RSL COM's value-add
opens one of our customer's products to a whole new market. We worked
closely with Optiron, and our total solution, including design,
equipment, hosting, and global network access, provides smaller
companies an entrée into the applications business, without being
programmers," Marino added.
About Optiron:
Optiron Corporation is partly owned by Philadelphia, PA-based Resource
America, Inc. (Nasdaq: REXI). Resource America, Inc., operates businesses
in energy, energy technology and real estate finance. Formed June
29, 2000 through the merger of Atlas Technologies and Frontier Systems
Inc., Optiron is a Pittsburgh, PA based provider of web-based billing
and customer care solutions and consulting services to the energy
and converged network industries. This market is accelerating through
nationwide deregulation of the energy industry and the rapid growth
of the Internet. Optiron's founders have more than 25 years direct
energy industry business experience, including early participation
in retail access, and 13 years energy industry and other commercial
application development experience. For more information visit www.optiron.com.
About RSL COM:
RSL COM U.S.A., a subsidiary of RSL Communications, Ltd., is an
integrated telecommunications provider of high quality services
with superior customer care. RSL COM U.S.A. offers total telecommunications
solutions including voice services; frame relay; Internet protocol
networks; Internet access; remote access; e-mail; packet switching;
LAN integration; applications hosting; DSL and VPN solutions; and
network and facilities management. RSL COM U.S.A. also provides
wholesale international termination and transit traffic services
toother carriers, including resellers. In addition, RSL COM U.S.A.
provides, through its subsidiary, RSL COM PrimeCall, pre-paid calling
card services toagents and distributors. RSL COM U.S.A. is the
ninth largest U.S. carrier of facilities-based international traffic
and sixth largest carrier of switched resale international traffic
according toTelegeography 2000.
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