CONTACT INFORMATION
Puget Sound Energy
www.pugetsoundenergy.com
FOR IMMEDIATE RELEASE
National Experts See the Future
at Puget Sound Energy's New Customer Care Center
PSE Ties together New Generation
of Technologies Allowing Greater Interaction with Customers
BELLEVUE, WA., August 21, 2000 - (BUSINESS WIRE) -In an
era of roller coaster energy prices, one Pacific Northwest utility
is painting a vision for the future that puts the customer in charge.
It's an idea -- now well on its way tofruition -- that runs
counter to the way utilities have priced their services in the
past and defies the conventional wisdom about the need for a legislative
deregulation of the industry.
Puget Sound Energy (NYSE: PSD), which serves 915,000 electric
and 580,000 natural gas customers in Washington state, is leading
the way nationally in linking technologies that offer both big
and small customers, the conservation, convenience and, ultimately,
cost savings they seek.
In mid-August, PSE hosted a tour of influential industry and
financial analysts at the company's new state-of-the-art Customer
Access Center in Bothell, Washington, the location of its customer
service operation, and where 20 technologies tie together, creating
a powerful customer information system.
The analysts got a picture of today and of the future, experiencing
the combination of technologies that are changing the industry:
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Wireless automated meter reading, which enables on-line,
real-time monitoring of consumption and faster detection of
outages.
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Remote monitoring and control of energy usage
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ConsumerLinX™, the central-office "brain" or
customer information system which ties together usage, service
and billing information
One leading Wall Street firm's analyst, Peter Staples of Merrill
Lynch, said following the tour, "In my view, Puget Sound
Energy's strategy for investing in new technologies should give
it an edge. The company is moving quickly to provide their customers
with an array of options, from choosing when toreceive their
bills toreceiving real-time information on the hourly price of
energy and on their energy use."
His comment is typical of the reaction from other utilities who
have been following the development of ConsumerLinX™. This
software solution was pioneered by PSE's subsidiary, ConneXt®,
which is now offering these service advances toother utilities.
According toPenny Gullekson, Puget Sound Energy vice president
of customer service, "The next era of energy usage management
puts the customer in charge. Our objective is to Offer the benefits
of a deregulated environment -- without the pain that's been associated
with the transformation of other industries like airlines and
telecommunications."
Puget Sound Energy is working closely with the Washington Utilities
& Transportation Commission to build a model for dynamic,
or real-time, pricing.
This model would allow a responsible approach topricing that
reflects changes in the market price for the commodity while giving
the customer choices of when and how to use energy.
"No one likes to see the price spikes and threatened rolling
blackouts such as we've seen in California this summer,"
says Gullekson.
"What's needed is an entirely new approach, one that is
equitable toconsumers, businesses, utilities and producers --
encourages energy efficiency," she added.
"What we have launched at PSE is more than just a promise,
it's reality. We're mixing leading-edge innovation and technology
with personal service to build a pricing structure and conservation-oriented
future for our customers," Gullekson concluded.
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