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CONTACT INFORMATION
Puget Sound Energy
www.pugetsoundenergy.com
FOR IMMEDIATE RELEASE
National Experts See the Future
at Puget Sound Energy's New Customer Care Center
PSE Ties together New Generation
of Technologies Allowing Greater Interaction with Customers
BELLEVUE, WA., August 21, 2000 - (BUSINESS WIRE) -In an
era of roller coaster energy prices, one Pacific Northwest utility
is painting a vision for the future that puts the customer in charge.
It's an idea -- now well on its way tofruition -- that runs counter
to the way utilities have priced their services in the past and
defies the conventional wisdom about the need for a legislative
deregulation of the industry.
Puget Sound Energy (NYSE: PSD), which serves 915,000 electric and
580,000 natural gas customers in Washington state, is leading the
way nationally in linking technologies that offer both big and small
customers, the conservation, convenience and, ultimately, cost savings
they seek.
In mid-August, PSE hosted a tour of influential industry and financial
analysts at the company's new state-of-the-art Customer Access Center
in Bothell, Washington, the location of its customer service operation,
and where 20 technologies tie together, creating a powerful customer
information system.
The analysts got a picture of today and of the future, experiencing
the combination of technologies that are changing the industry:
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Wireless automated meter reading, which enables on-line, real-time
monitoring of consumption and faster detection of outages.
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Remote monitoring and control of energy usage
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ConsumerLinX™, the central-office "brain" or
customer information system which ties together usage, service
and billing information
One leading Wall Street firm's analyst, Peter Staples of Merrill
Lynch, said following the tour, "In my view, Puget Sound Energy's
strategy for investing in new technologies should give it an edge.
The company is moving quickly to provide their customers with an
array of options, from choosing when toreceive their bills toreceiving
real-time information on the hourly price of energy and on their
energy use."
His comment is typical of the reaction from other utilities who
have been following the development of ConsumerLinX™. This
software solution was pioneered by PSE's subsidiary, ConneXt®,
which is now offering these service advances toother utilities.
According toPenny Gullekson, Puget Sound Energy vice president
of customer service, "The next era of energy usage management
puts the customer in charge. Our objective is to Offer the benefits
of a deregulated environment -- without the pain that's been associated
with the transformation of other industries like airlines and telecommunications."
Puget Sound Energy is working closely with the Washington Utilities
& Transportation Commission to build a model for dynamic, or
real-time, pricing.
This model would allow a responsible approach topricing that reflects
changes in the market price for the commodity while giving the customer
choices of when and how to use energy.
"No one likes to see the price spikes and threatened rolling
blackouts such as we've seen in California this summer," says
Gullekson.
"What's needed is an entirely new approach, one that is equitable
toconsumers, businesses, utilities and producers -- encourages energy
efficiency," she added.
"What we have launched at PSE is more than just a promise,
it's reality. We're mixing leading-edge innovation and technology
with personal service to build a pricing structure and conservation-oriented
future for our customers," Gullekson concluded.
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