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UtiliPoint
IssueAlert Emerging Technologies ~ February, 2004


Is Your CIO Up to the Challenge
By Jerry Witherspoon, Owner and Principal Consultant of The Application Group, LLC

Over the past decade or so, we have seen tremendous changes take place in the technology aspects of organizational strategy and management. Application architectures alone have gone from mainframe/host-based solutions to client/server to thin client to browser-based solutions. Network architectures, server and desktop hardware technology, desktop software, email, backup and recovery, storage solutions, telephony, security, just to name a few areas, have all gone through similar transitions.

During this same timeframe, Information Technology (IT) as a whole went from a traditionally tightly managed back office aspect of the organization to a very creatively managed and major component of the organizations competitive strategy. Prior to this "revolution" in strategic thinking, IT management traditionally reported to the finance department, maybe operations, but was never a leader in the overall strategic plan. IT eventually grew to a level that it had to receive strategic considerations, along with the other major aspects of the organization. Who would have ever thought, IT even got a seat at the executive management roundtable.

Information Technology Needs
Before we talk about the CIO and his/her responsibilities, we need to define the organizations' technology needs. What does the organization need from the Information Technology group?

  • An internal organization that is focused on service to its' customers first and foremost, empowering them to use technology to enable overall business success.
  • An internal organization that efficiently and effectively specializes in the identification, acquisition, deployment and support of technology and mission critical applications, utilizing external resources when and where necessary to be successful.
  • An internal organization that possesses the necessary technical and business knowledge to be successful in enabling and empowering the organization to use technology successfully, but is not opposed to transferring the knowledge of how to utilize the specific technologies to make the organization successful.

Similar to the overall organizational strategies, the Information Technology focus should be one of empowerment, knowledge sharing and transfer and, first and foremost, be service oriented. The most successful IT organizations tend to have the following qualities:

  • Desire to be a first class service organization.
  • Strong in-house technical expertise.
  • Focus is on technological support and empowerment of users and systems.
  • Technical support is provided across common platforms and technologies.
  • Specific application support is addressed by super users within functional areas.
  • Very well defined boundaries exist as to support and support expectations of customers.
  • Service organization that focuses on the delivery of customer service and on enabling and empowering end users of technology to be successful.
  • Flatter organizational structure, with more focus on attaining and retaining a technological advantage than on empire building.

Organizational structure is facilitated via logical teams. These teams may be cross functional within the IT organization itself, but also may be comprised of blended teams utilizing resources from across the organization as a whole, in addition to specific external resources.

A major service focus tends to be consistent across the more successful organizations. Maybe a change in how services are offered and a re-titling of the department is a consideration as well. Information Services and Technology instead of the legacy focus on just Technology?

The CIO
Now that we have touched on some of the organization's needs from the Information Technology department, just who is responsible for this critical component of the overall organizational strategy? The CIO (Chief Information Officer), VP of Technology, IT Director, Guru, etc. Regardless of title, this “Chief Technological Manager” serves one of the most important management roles in the organization, both strategic and operational. We will use the title CIO from this point on to identify the position of the Chief Technological Manager. Who is this person, the CIO?

  • First in command over Information Services. Information Technology “C” level manager, responsible for “C” and board level communications.
  • Participates in strategic management of the organization from a technology and architecture standpoint. Also, has a good perspective on process along with change management skills.
    Project/program sponsor of highest level system and strategic initiatives.
  • Responsible for communications both to and from Information Technology resources. Facilitator of Information Technology resources.
  • Lead service role to all customers across the organization. Understands what empowerment means.
  • Holds a future/strategic view of technology. May not be a true tactical technologist, but understands and stays very fluent in industry trends.
  • Must have a strong understanding of strategic business direction and how technology fits into the competitive strategy. Knows that empires eventually crumble and teams are key to success.
  • Personally responsible for the organizations Information Technology Architecture and Strategy.

This is not intended to be a job description for the CIO by any means. It is more intended to be a basic checklist of critical areas and traits that are key to making the Information Technology team successful as a leader. Some shortcomings that maybe present in organizations that are having a difficult time with aligning their Information Technology strategy with the business' needs include:

  • Lack of customer service focus. Perception of the user community (customers) that Information Technology is not a customer service organization.
  • Lack of defined boundaries of support offerings. The technology organization can't be everything to everyone.
  • Over-reliance on consultants without visible results. Major concern over situation where these consultants are not able to demonstrate unique skills and the ability to add value to the overall technology effort.
  • Inability to say no to responsibilities that are definitely beyond the defined scope of services to be provided by the technology organization.
    Empire building. Just because the Information Technology department is growing doesn't mean that service is improving.
  • Lack of data or data capture leading to no information about services being provided, quality and quantity of those services and overall customer satisfaction.

While not being an exhaustive list of the areas where the focus can go wrong in a technology organization, this is intended to point out some common and potential problem areas within technology organizations. So, who manages the CIO?

Early in the computer age, the "head of electronic data processing" (that's what it was called back then) would frequently report to the controller. The reason was quite logical—EDP was used primarily as a tool to assist the accountants in doing their jobs. With the need for technology to become a major part of the competitive strategy and the introduction of the CIO concept where the function should report became a major topic of conversation and was more than a little emotional and territorial. Today, the trend is to have the position report to the CEO or the COO. The rationale is that the information systems of a company must span the entire organization and the person responsible needs to take a company wide viewpoint, not one that can be unduly influenced by any one function such as finance or marketing.

Most simply stated, if the CIO is expected to bring together disparate systems throughout the company and is to be viewed as a resource to the executives who head the different functions of the corporation, then the only logical position from which to do so is from a spot on the organizational chart which reports directly to the CEO or the COO. Skin in the game is key here, for lack of a better way to put it.

Information Architecture and Strategy
Now that we know who manages the CIO, how is the CIO's success measured and quantified. The CEO and COO share the organizations' Business Plan, the VP of Marketing owns the Marketing Plan, and the CFO is responsible for the Fiscal Plan. Each of these individual's performance is measured by their success in attaining the goals and objectives defined in their specific plan(s). The CIO is responsible for the deployment of technology to support and enable the direction of the company as defined by the executive management team. Information Architecture and Strategy? More simply stated a living Information Technology business plan and road map. A clear and concise document that articulates current and future business strategy, along with the technology architecture and strategy necessary to facilitate the defined business direction.

This document becomes a critical component in communication both to the executive level management along with the technical resources of the organization. It is a three to five year plan, with defined phases and goals and objectives for each phase. One of the major objectives for this document is to fully define how the business operations environment will be supported by the Information Technology team. The following diagram proposes a conceptual view of this operating environment. It also helps define boundaries for specific technical and functional support and potentially defines who may be responsible. The lack of definition in these areas and overlap of technical and functional support (or lack thereof) tends to be where most organizations fail in providing user support.

Business Operations Development

By specializing in providing common technical support and by empowering the user community to be able to support the functional aspects of the organization and specific application software, the IT team is much more able to define what it will support and how it will do so. Once what and how are defined, user expectations can be set and managed and customer service measured.

The Information Architecture and Strategy need not become a major publication, more so an evolving knowledge base and communication strategy combining business direction, with strategic plans, technical architectures, staffing plans, support methodology and measurement. Measurement of the degree of success as to the attainment of goals and objectives can best be titled the Technology Report Card. The report card is a compilation of status reports on the progress on goals and objects as defined in the Architecture and Strategy document, along with information and statistics gathered about the service aspects of the organization.

Technology Report Card
Once an organizations comes to terms with its' expectations of services, both the specific services to be provided and the levels of service provided, it becomes very relevant to be able to measure the delivery of the services. Many organizations currently make requirements of their hardware and software vendors to provide certain levels of services. Most often, the service levels are defined by Service Level Agreements (SLAs) which define not only what specific services will be provided, but also the level of service to be expected. Sanctions may also be discussed in these documents for failure to meet service expectations.

Why not use the same concepts internally? Measurement costs money, but without it there is no accurate manner in evaluating the success of internal support. By capturing data about services provided along with the quality of the services provided some very important organizational information can be derived. Situations where services aren't being met can be identified and addressed. Situations where users are unrealistic in expectations and/or are taking unfair advantage of support organizations can also be identified and behavior patterns altered.

By defining the specific areas of support (as illustrated above) into technology layers and functional silos or verticals, the technology organization can define who's responsible for support and then to define the specific levels of the support. The potential exists for a blended support model, utilizing internal (departmental) functional users as the first line of user support, an internal (or external) support desk for the first line of technical support, internal technologists and external functional experts for the second level of support, external technologists for the third level, etc.

By not being able to quantify quality and level of service provided, many companies spend tremendous amounts of money on internal support and never address the actual support needs of the organization. Cost savings are attainable by defining the true support needs, developing a specialized support model that may be less than traditional, defining support levels and measuring and quantifying the results of these efforts.

Summary
It goes without saying, the CIO is now one of the most critical components to the executive management team. A solid organization under the CIO is critical for both his/her success, along with strong skills as a CIO. A good CIO with a mal-aligned organization is a major disservice to the organization. Couple a strong service organization, with a knowledgeable, strong and service oriented CIO, provide a framework for measurement of their accomplishments and technology can be a major enabler and competitive advantage for your organization.

Jerry Witherspoon is the Owner and Principal Consultant of The Application Group, LLC. In addition, Mr. Witherspoon works in tandem with TMG Consulting augmenting their service offerings by providing technical and project management expertise. Mr. Witherspoon has over 18 years of technology experience across multiple industry verticals including Manufacturing, Post-Secondary Education, Managed Care (HMO), Public Utility (Power, Gas and Water) and Oil and Gas. He has held positions and served in capacities at the "C" level from a strategic perspective, in addition to serving in a tactical capacity, very "hands-on" capacity as a Project Manager or System Architect. Jerry may be contacted at jlwither@the-application-group.com


An archive list of previous IssueAlert articles is available at:
www.utilipoint.com

UtiliPoint's Emerging Technologies IssueAlert articles are compiled based on the independent analysis of UtiliPoint consultants, researchers, and analysts. The opinions expressed in UtiliPoint's Emerging Technologies IssueAlert articles are not intended to predict financial performance of companies discussed, or to be the basis for investment decisions of any kind. UtiliPoint's sole purpose in publishing its Emerging Technologies IssueAlert articles is to Offer an independent perspective regarding the key events occurring in the energy industry, based on its long-standing reputation as an expert on energy issues.

©2003, UtiliPoint International, Inc. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, redisseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of UtiliPoint, Inc.

 

 


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