An initial meeting was conducted with a customer information
system (CIS) selection team for a utility serving 80,000
customers. During the course of this meeting the team was
asked how much they thought a new CIS would cost. They indicated
a budget of $300,000 based on what vendors were telling
them. I asked them to add another zero to the figure as
they would be spending more like $3 million on a new CIS.
The final project installation figure was $2.86 million.
Historically, it has been very difficult to identify standard
CIS solution market pricing. Changing market conditions,
dynamics of the deal, and reluctance by vendors and consultants
have all contributed to this issue. However, as the installation
model has moved from one of total customization to at least
some level of acceptable configuration, and ultimately to
all configuration, it has become a little easier to develop
project metrics.
TMG Consulting over the course of a large number of CIS
installation efforts has developed basic numbers which are
used to provide high-level estimates of what it will cost
to implement a core CIS product solution with minimal modifications
and a commitment to moving onto the new system as quickly
as possible.
The following pricing figures are for product solutions
only. We do not believe custom development of CIS solutions
for the residential marketplace has a place within today's
market, unless it is being developed with the intention
of ultimately offering a CIS product to the market.
- In-house Managed Application. Utilities
will spend between $20.00 to $30.00 per customer service
for vendor hardware, software and services, and another
$5.00 to $20.00 for payroll and other out-of-pocket costs.
For example, a utility serving 100,000 customers will
spend between $2.5 million and $5 million to install a
core CIS solution.
- Hosted Application. With this solution
the application is licensed, and the server environment
is hosted by a third party with connectivity provided
between the hosted data center and the utility's network.
Depending on the negotiated deal, installation costs may
be reduced by up to 10 percent for services related to
the hosting solution. For example a utility serving 100,000
customers would spend between $2.25 million and $4.5 million
to install a hosted CIS solution.
- Outsourced Application. An outsourced
solution may be installed for approximately 40 percent
less than the cost of an in-house product solution. This
savings is attributed to outsourced hardware, application
software (renting the software), and a reduction in related
service dollars. To further reduce initial investments
outsourcing vendors may offer to finance installation
costs through the ongoing monthly per click charge. For
example a utility serving 100,000 customers would spend
between $1.5 million and $3 million to install an outsourced
CIS solution.
- Application Service Provider (ASP). True
Application Service Provider or ASP solutions have not
yet evolved into standard offerings for CIS billing solutions.
Instead, ASP solutions tend to operate vendor software
within an outsourced environment. Therefore, the implementation
costs tend to be similar to outsourced solutions.
While there are variations, in our experience these metrics
are the rule rather than the exception.
License Fees
Application software license pricing has standardized
on number of customers, however, a utility may encounter
the following pricing methods.
- Customer Based Pricing. Pricing based
upon the number of active customers billed regardless
of number of accounts or services. The larger the customer
base the lower the per customer charge.
- Service Based Pricing.A base price
for number of customers plus a charge for additional services
or meter points.
- Revenue Based Pricing. This model
utilizes the organizations revenue as a price determinate.
- Component Based Pricing. Utilizes the
type of organization and the CIS components to be implemented
as the price determinant.
A few vendors are trying to obtain higher license fee pricing
to reflect more complex and configurable software. Product
vendors are relying on installation service dollars decreasing
to accommodate the associated increase in software prices,
however, this is not occurring. Instead, installation dollars
are remaining the same or are increasing to accommodate
the need for change management, business process redesign,
etc. In addition, those vendors that have increased their
license pricing are finding it difficult to sell the product
in comparison to competitors who retain a more standard
pricing model.
Utilities can expect to spend between $3.00 and $7.00 per
customer for a new CIS solution.
Ongoing Costs
The following ongoing costs for operating a CIS
solution consist of new CIS environment costs only, and
do not include stranded infrastructure costs or debt service
costs.
In-house Managed Application
The ongoing costs for a new CIS environment will increase
operating costs by $0.15 to $0.30 per customer per month.
It includes the maintenance and licensing costs associated
with all hardware and operating software with contracts
signed for a period of 1 to 3 years for various components.
Pricing for ongoing training and application services
(e.g. maintain custom modifications with new product releases)
are not standard and usually negotiated on a project by
project basis.
Pricing for the application software license has increased
to a standard 20 percent of the market value of the software
license. This will vary by vendor, with a few still offering
18 percent and others as high as 24 percent.
Hosted Application
The ongoing costs for a hosted CIS will increase operating
costs by $0.13 to $0.25 per customer per month. Ongoing
hosting costs include the following three price components:
Fixed Charge. Consists of the cost
associated with assembling the necessary hosted facility
divided by the number of contract months.
Variable Charge. Consists of charges
for actual usage times a contracted rate for items like
storage space, number of reports produced or number of
system restores.
License and Software Maintenance paid to Vendor.
Since the customer owns the software, the hosted
solution includes the annual maintenance.
TMG Consulting completed pricing negotiations for two
similarly sized hosting solutions. The pricing for a 238,000
customer water utility was $34,000 per month plus communications
charges. The pricing for a 330,000 customer utility was
$75,000 per month plus communication fees.
Outsourced Application
The ongoing costs for an outsourced CIS environment will
increase operating costs by $0.50 to $1.50 per customer per month.
Outsourced or ASP solutions may include several cost components
such as application based charges, bill production based charges,
additional service charges, and pass through charges.
Ongoing application outsourcing and ASP agreements are being
signed for periods of 5 and 7 years. There are exceptions with
contracts signed for 3 years and as long as 10 years. Ongoing
hosting costs include the following two price components.
Per Click Base Charges
Pricing based upon the number of actual bills
produced for the month. These figures vary based on vendor
market position and strategy, the customer situation and
strategic importance, etc.
TMG Consulting contends that to be truly competitive
with an in-house or hosted product solution, the outsourcer
or ASP must provide a solution in the $0.30 to $0.50 range
rather than the $0.50 to $1.50 range found in today's market.
We believe the economy of scale is not present because customer
volumes remain low.
Per Click Additional Fees
Variations exist by vendor and may include additional
per click pricing based on number of inactive customers
maintained on the database and/or number of metered service
points for each customer.
Business Service Costs
Business services offered by the outsourcer or
ASP vary widely and usually require the participation of
a third party provider. These offerings may include: bill
production, call center, remittance processing, collections,
and meter reading. Some specialized vertical utility industry
services are provided including: billing for large C&I
customers, customer choice transactions (e.g. customer acquisition
and enrollment), and various field service, and meter servicing
functions.
Bill Production and Distribution Charges
Tightly coupled with the application contract, bill
production costs are very much dependent on the amount
of printed materials, bill inserts, notices, etc.
Postage and consumables are usually pass through costs
with no administrative uplift charge, although a few
vendors attempt to place such charges in the contract.
TMG Consulting has found these costs to be as low as
$0.20 cents and as high as $0.30 cents.
Consumables are generally billed on a pass through
basis.
Costs for the in-house cashiering function average
between $.20 and $.30 per transaction.
Outsourcer costs for low to moderate volume averaging
$.15 to $.30 per transaction with moderate to high volume
averaging $.08 to $.25.
Customer service charges average between $2.00 to $3.00 per transaction. The lowest price found is $1.00
and the highest is $5.00.
In-house meter reading function average between $.35
and $.45 per transaction. Outsourcer costs for low to
moderate volume averaging $.30 to $.50 per transaction
with moderate to high volume averaging $.20 to $.40
per transaction.
The information provided in this document is valid for utilities
serving 20 thousand to 3 million customers. Pricing for utilities
serving less than 20 thousand customers may be greater, and pricing
for utilities serving over 3 million customers may be less.
Greg Galluzzi is the President and Senior Consultant
with TMG Consulting based in Austin, Texas. Greg has 25 years
of information technology and consulting experience across 300
CIS projects. Greg can be reached at gregg@tmgconsutling.com.

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