By Greg Galluzzi, Senior Vice President, Five Point Partners
An initial meeting was conducted with a customer information
system (CIS) selection team for a utility serving 80,000 customers.
During the course of this meeting the team was asked how much
they thought a new CIS would cost. They indicated a budget of
$300,000 based on what vendors were telling them. I asked them
to add another zero to the figure as they would be spending more
like $3 million on a new CIS. The final project installation figure
was $2.86 million.
Historically, it has been very difficult to identify standard
CIS solution market pricing. Changing market conditions, dynamics
of the deal, and reluctance by vendors and consultants have all
contributed to this issue. However, as the installation model
has moved from one of total customization to at least some level
of acceptable configuration, and ultimately to all configuration,
it has become a little easier to develop project metrics.
TMG Consulting over the course of a large number of CIS installation
efforts has developed basic numbers which are used to provide
high-level estimates of what it will cost to implement a core
CIS product solution with minimal modifications and a commitment
to moving onto the new system as quickly as possible.
The following pricing figures are for product solutions only.
We do not believe custom development of CIS solutions for the
residential marketplace has a place within today's market, unless
it is being developed with the intention of ultimately offering
a CIS product to the market.
- In-house Managed Application. Utilities will
spend between $20.00 to $30.00 per customer service for vendor
hardware, software and services, and another $5.00 to $20.00
for payroll and other out-of-pocket costs. For example, a utility
serving 100,000 customers will spend between $2.5 million and
$5 million to install a core CIS solution.
- Hosted Application. With this solution the
application is licensed, and the server environment is hosted
by a third party with connectivity provided between the hosted
data center and the utility's network. Depending on the negotiated
deal, installation costs may be reduced by up to 10 percent
for services related to the hosting solution. For example a
utility serving 100,000 customers would spend between $2.25
million and $4.5 million to install a hosted CIS solution.
- Outsourced Application. An outsourced solution
may be installed for approximately 40 percent less than the
cost of an in-house product solution. This savings is attributed
to outsourced hardware, application software (renting the software),
and a reduction in related service dollars. To further reduce
initial investments outsourcing vendors may offer to finance
installation costs through the ongoing monthly per click charge.
For example a utility serving 100,000 customers would spend
between $1.5 million and $3 million to install an outsourced
CIS solution.
- Application Service Provider (ASP). True
Application Service Provider or ASP solutions have not yet evolved
into standard offerings for CIS billing solutions. Instead,
ASP solutions tend to operate vendor software within an outsourced
environment. Therefore, the implementation costs tend to be
similar to outsourced solutions.
While there are variations, in our experience these metrics are
the rule rather than the exception.
License Fees
Application software license pricing has standardized
on number of customers, however, a utility may encounter the following
pricing methods.
- Customer Based Pricing. Pricing based upon
the number of active customers billed regardless of number of
accounts or services. The larger the customer base the lower
the per customer charge.
- Service Based Pricing.A base price for number
of customers plus a charge for additional services or meter
points.
- Revenue Based Pricing. This model utilizes
the organizations revenue as a price determinate.
- Component Based Pricing. Utilizes the type
of organization and the CIS components to be implemented as
the price determinant.
A few vendors are trying to obtain higher license fee pricing
to reflect more complex and configurable software. Product vendors
are relying on installation service dollars decreasing to accommodate
the associated increase in software prices, however, this is not
occurring. Instead, installation dollars are remaining the same
or are increasing to accommodate the need for change management,
business process redesign, etc. In addition, those vendors that
have increased their license pricing are finding it difficult
to sell the product in comparison to competitors who retain a
more standard pricing model.
Utilities can expect to spend between $3.00 and $7.00 per customer
for a new CIS solution.
Ongoing Costs
The following ongoing costs for operating a CIS solution
consist of new CIS environment costs only, and do not include
stranded infrastructure costs or debt service costs.
In-house Managed Application
The ongoing costs for a new CIS environment will increase operating
costs by $0.15 to $0.30 per customer per month.
It includes the maintenance and licensing costs associated
with all hardware and operating software with contracts signed
for a period of 1 to 3 years for various components.
Pricing for ongoing training and application services (e.g.
maintain custom modifications with new product releases) are
not standard and usually negotiated on a project by project
basis.
Pricing for the application software license has increased
to a standard 20 percent of the market value of the software
license. This will vary by vendor, with a few still offering
18 percent and others as high as 24 percent.
Hosted Application
The ongoing costs for a hosted CIS will increase operating costs
by $0.13 to $0.25 per customer per month. Ongoing hosting costs
include the following three price components:
Fixed Charge. Consists of the cost associated
with assembling the necessary hosted facility divided by the
number of contract months.
Variable Charge
Consists of charges for actual usage times a contracted
rate for items like storage space, number of reports produced
or number of system restores.
License and Software Maintenance paid to Vendor
Since the customer owns the software, the hosted
solution includes the annual maintenance.
TMG Consulting completed pricing negotiations for two similarly
sized hosting solutions. The pricing for a 238,000 customer
water utility was $34,000 per month plus communications charges.
The pricing for a 330,000 customer utility was $75,000 per
month plus communication fees.
Business Service Costs
Business services offered by the outsourcer or ASP vary
widely and usually require the participation of a third party
provider. These offerings may include: bill production, call center,
remittance processing, collections, and meter reading. Some specialized
vertical utility industry services are provided including: billing
for large C&I customers, customer choice transactions (e.g.
customer acquisition and enrollment), and various field service,
and meter servicing functions.
TMG Consulting has found these costs to be as low as $0.20 cents
and as high as $0.30 cents.
Consumables are generally billed on a pass through basis.
Remittance Charges
Costs for the in-house cashiering function average between
$.20 and $.30 per transaction.
Outsourcer costs for low to moderate volume averaging $.15 to
$.30 per transaction with moderate to high volume averaging $.08
to $.25.
Customer Service Charges
Customer service charges average between $2.00 to $3.00
per transaction. The lowest price found is $1.00 and the highest
is $5.00.
Meter Reading Charges
In-house meter reading function average between $.35
and $.45 per transaction. Outsourcer costs for low to moderate
volume averaging $.30 to $.50 per transaction with moderate to
high volume averaging $.20 to $.40 per transaction.
The information provided in this document is valid for utilities
serving 20 thousand to 3 million customers. Pricing for utilities
serving less than 20 thousand customers may be greater, and pricing
for utilities serving over 3 million customers may be less.
Greg Galluzzi is a Senior Vice President of Five Point Partners
with 28 years of experience with CIS solutions for the utility
industry. He is the former CEO and founder, TMG Consulting which
was aquired by Five Point in January 2009. He is a recognized
CIS and utility industry expert and has participated in over 300
customer system initiatives offering comprehensive knowledge of
planning, analysis, design, and installation.