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UtiliPoint
IssueAlert Emerging Technologies ~ August, 2003


Providing Technology Agnostic Customer Care
By Jon T. Brock, Chief Operating Officer, UtiliPoint

I recently had the distinct pleasure to sit down and visit with a very busy Guerry Waters, Chief Technology Officer and Senior Vice President of Marketing and Strategy for SPL WorldGroup, at the company headquarters in Morristown, NJ. Waters has more than 30 years experience in global information technology strategy, organization, architecture, and business-driven IT solutions. Prior to joining SPL in November of 2000, Mr. Waters was Vice President of Energy Information Strategy at META Group, where he focused on customer management and alignment of the information technology function with the energy lines of business. I was very pleased to get dedicated time with Guerry to discuss the latest at SPL.

History of SPL
Prior to my personal visit with Waters, I had a briefing at the CIS Conference with Waters and SPL founding member and chairman of the board, Trevor Winer. Winer explained to me the history of the company. SPL WorldGroup was originally formed in 1968 in Johannesburg, South Africa as a software development shop. It consisted of scientists that solved problems by custom programming services. It was by no means focused solely on the utility industry. The main motivation of the founders of SPL was to create a "different kind of software company," one in which ideas could flow quickly and freely from customers and employees and have a fast impact on product development. This became SPL's unique culture. Over the years, spurred by the entrepreneurial sense of adventure, independent "replicas" of SPL were created in Israel (1977), Australia (1978), United States (1982) and South East Asia (1984). All of those SPLs, while independent, were in the same business of providing software products and solutions and more importantly, shared the same SPL culture.

In l994, these entrepreneurs came together to explore the idea of once again becoming a single global entity. It was clear that joining forces would create an immediate opportunity to share investment and expertise in worldwide markets. In doing so, SPL could add value to customers, shareholders and staff. So all of the SPLs were merged together to take on a new global dimension; thus the current SPL WorldGroup was born, with headquarters in the U.S.

Also in the same time frame, the SPL software group focused its attention on a problem that a North American utility was having. The year was 1994, the utility was Minnesota Power, and the problem was its customer information system (CIS) and billing system. The resulting application became the first generation of SPL's CIS, known as CIS Plus.

Existing Offering
The original CIS Plus has undergone several revisions and has actually been re-written into what is today known as CorDaptix. The effort began in 1998 with a team of fifteen top SPL software engineers being assembled to re-build the core product line. After nine months of being “locked away”, they emerged with the first version. In 1999, it took another nine months to design a browser front-end for their new creation. The CorDaptix product line had to be refined, tested, and improved. Once complete in 2001, it was flexible, scalable, functional, and regulatory compliant with regulated or deregulated environments. PeopleSoft has formed an alliance with SPL to market a PeopleTools version of the CIS.

Technology-Agnostic
A key area that Waters stressed was the fact that SPL is technology platform agnostic. SPL currently has versions of its software running on multiple platforms (i.e. IBM, Sun, Microsoft, and HP) on various databases (i.e. DB2, Oracle). SPL expects to announce support of the IBM UDB under UNIX in the near future. While SPL has not had a CorDaptix client or prospect drive it to support SQL-Server, SQL-Server is already a supported database for the PeopleSoft CIS product SPL provides via its alliance with PeopleSoft. The PeopleSoft version of the CIS will soon run under Linux also, according to Waters.

SPL is also currently working on what it calls the “weekend upgrade.” This technology ultimately will allow a utility to upgrade from an older version of the CorDaptix software to a newer version over the weekend or less. SPL recently proved this capability in some upgrades it performed with its customers at Rappahannock and TXU. Waters is confident that a new process for upgrading will emerge as a key market differentiator for SPL as it continues to refine and improve the upgrade process. A companion effort SPL has underway is to make a significant reduction in the time and cost to implement its products through the use of sophisticated configuration and data management tools, and further support for Web Services integration standards.

Functionality Trends
According to Waters, while there has not been a great demand for generalized sales and marketing functionality, SPL customers have experienced a growing need for a practical version of CRM. SPL listened to its clients and responded with several new “practical CRM” functions. For example, its campaign management capability lets clients offer and match products, services, and discount to targeted sets of customers, then enroll customers who sign up, all in one integrated process. This CRM type of functionality is usable by both energy retailers and regulated utilities.

In a previous meeting with SPL, rates were a high priority at utilities. With market turmoil biting at the heels of just about every utility, rates are being impacted. What used to be changed once every decade is getting changed every year in some cases. SPL provides a quick rate-change feature that allows a user to design, change, test, and implement a rate for thousands of customers in less than a day. This same functionality is used for other purposes such as testing changes in configuration parameters to determine how to obtain the best results when there is a change in a business process or policy without affecting the production environment.

One thing I noted while conversing with Waters was the fact that SPL listens to its customers. Before embarking on the next version of CorDaptix, the company interviews its clients and asks them what they need. The answers form the basis for the next release of the software. Customers are the reason that, over the past two releases of CorDaptix, the company has expanded archiving and built out its commercial and industrial (C&I) module to include a robust set of complex billing functions. The product also contains an Open Market Interchange that facilitates information flow among companies—useful for exchanging data with suppliers in a competitive environment and with outsourcers in both competitive and regulated markets. Waters sees increasing use in the call center for products like SPL's Business Process Assistant, which supports customer service reps performing complex tasks. The latest release of CorDaptix also includes various tools to improve upgradeability, configuration, and implementation time and cost.

Listening to customers is one aspect of success. The other is listening to the marketplace. Current feedback from the marketplace is that utilities want faster, low-cost implementations. The fact that a CIS implementation today is like pulling teeth and has a high probability of missing targets is prohibiting some of the larger utilities from embarking on a customer system replacement. Some vendors are beginning to develop ways to shorten the implementation cycles and increase the chance of a successful project via new technology. SPL is one of those vendors that have chosen to respond to this market need.

It is clear that SPL continues to listen to its customers and the marketplace while investing in improving it products and services despite a North American market that has been in the doldrums in as far as interest in acquiring new technology. This should position SPL well for longer-term success as the customer care market begins to return.


An archive list of previous IssueAlert articles is available at:
www.utilipoint.com

UtiliPoint's Emerging Technologies IssueAlert articles are compiled based on the independent analysis of UtiliPoint consultants, researchers, and analysts. The opinions expressed in UtiliPoint's Emerging Technologies IssueAlert articles are not intended to predict financial performance of companies discussed, or to be the basis for investment decisions of any kind. UtiliPoint's sole purpose in publishing its Emerging Technologies IssueAlert articles is to offer an independent perspective regarding the key events occurring in the energy industry, based on its long-standing reputation as an expert on energy issues.

©2003, UtiliPoint International, Inc. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, redisseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of UtiliPoint, Inc.

 

 


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